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Glasgow-based Go Swag, a technology platform focused on
corporate gifting and branded merchandise, has raised $5 million in a funding
round led by Mercia Ventures, with participation from Techstart Ventures and
strategic angel investors. The latest round brings the company’s total funding
to $6.2 million.
The corporate gifting industry is projected to grow
significantly over the coming years, but the market remains fragmented and
heavily reliant on manual processes, disconnected suppliers, and low-quality
merchandise. Companies operating international gifting programmes often face
operational challenges tied to sourcing, logistics, customs, and recipient
management, particularly when trying to maintain consistent brand standards and
sustainability goals across multiple markets.
Founded in 2019, Go Swag aims to address these challenges
by helping companies manage and distribute branded gifts globally through a
platform that combines AI-powered product curation, logistics management,
warehousing, and international fulfilment. Its system is designed to streamline
product selection and gifting programme management while reducing operational
complexity.
According to Conor McKenna, CEO
and Co-Founder of Go Swag, the company was created in
response to what it saw as an outdated corporate gifting market dominated by
low-quality products and inefficient processes.
The catalogue is dead and we’re replacing it with smart
AI-assisted curation and a better gifting process to match.
The company’s platform includes tools such as its AI
recommendation engine Sonny™ and Claim Pages™, a system designed to collect
recipient information directly in order to reduce administrative work and
improve fulfilment accuracy. Go Swag also operates warehouse infrastructure
across the UK, the Netherlands, and the United States to support international
distribution and inventory management.
The new funding will be used to accelerate international
expansion, particularly in the United States, establish a warehouse in
Southeast Asia, expand the company’s workforce, and continue investing in
automation and product development across quoting, account management, and
recommendation systems.