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Merchantee, a company developing AI-driven marketplace
intelligence tools for e-commerce sellers, has raised €1.8 million in funding.
The round was led by Reflex Capital, with participation from Czech Founders VC
and Lighthouse Ventures.
The company plans to use the funding to accelerate product
development, expand support for additional e-commerce marketplaces, and support
its growth across Europe. Expansion efforts will initially focus on Poland and
Germany, with further launches planned in France, the Netherlands, and Italy.
As e-commerce marketplaces continue to account for an
increasing share of online retail sales, merchants are managing growing levels
of complexity across multiple platforms. Sellers must continuously adjust
pricing, promotions, advertising campaigns, and product visibility while
balancing profitability and operational constraints.
According to Merchantee,
many businesses still rely on manual processes or disconnected software tools,
making it difficult to react quickly to market changes.
Merchantee has developed a platform that combines
marketplace monitoring, pricing intelligence, and automated decision-making.
The system consolidates catalogue, pricing, and campaign data across supported
marketplaces and uses AI to recommend and execute actions such as repricing
products, selecting promotional campaigns, and optimising catalogue
performance.
The platform operates at the individual product level and
can adjust pricing at regular intervals based on market conditions, while
adhering to rules defined by the seller. It also helps merchants identify
high-performing products, emerging opportunities, and underperforming
inventory.
According to founder and CEO Jakub Vraspír, the company is
focused on helping sellers manage the growing complexity of marketplace
commerce without requiring significant increases in headcount or operational
resources.
Scaling marketplace sales requires thousands of decisions
across pricing, campaigns, and promotions. Merchantee is designed to automate
those decisions and help sellers compete more effectively across multiple
marketplaces,
Vraspír said.
The company is already used by hundreds of sellers and
digital commerce teams, including brands such as Philips, Lindt, SodaStream,
and Vilgain.
Alongside geographic expansion, Merchantee plans to add
support for marketplaces including eMag, BOL, and Cdiscount, increasing the
number of integrated platforms available to customers.
The company is also developing new capabilities that will
allow its AI system to autonomously determine the most effective execution
strategy based on merchant objectives, such as choosing between promotional
discounts and paid marketplace visibility. Longer term, Merchantee is exploring
agent-to-agent commerce models, where AI systems can communicate and execute
marketplace strategies with minimal manual intervention.