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Kopa.ai,
an agentic AI platform for e-commerce teams, has raised €2 million in seed
funding in a round co-led by XTX Ventures and Practica Capital, with
participation from Inovia Capital and angel investor Etan Ilfeld.
The
company is building what it describes as an operating system for e-commerce
businesses, designed to help teams delegate operational and analytical work to
AI agents that can understand context, make decisions, and execute tasks
autonomously.
Founded
by a team with more than a decade of hands-on experience in e-commerce, Kopa.ai
is built around the idea that running a successful online business requires
thousands of expert decisions every week. Rather than focusing solely on
automation, the platform aims to enable merchants to delegate work to AI agents
in the same way they would rely on experienced internal operators.
Kopa.ai
connects directly to a merchant’s existing tools and storefront, continuously
analysing areas such as products, campaigns, inventory, customer behaviour and
site performance. Based on this understanding, its AI agents identify
opportunities to improve business performance and take action accordingly —
including generating creatives, adjusting campaigns, reallocating budgets, or
publishing updates across connected systems.
The
platform is designed to interpret intent rather than rely on prompts or
predefined workflows. Teams provide high-level objectives, while the system
determines how to execute them. Actions can run with human approval or
autonomously, depending on customer preferences.
According
to the company, every action and outcome feeds back into the system, allowing
the AI to improve its judgment and execution over time through a continuous
cycle of analysis, decision-making, execution and learning.
According
to Donatas Benaitis, founder of Kopa.ai, many e-commerce businesses have the
potential to scale significantly faster, but are often slowed down by
increasing operational complexity:
We’re
building Kopa.ai to feel like handing work to your best expert – someone who
understands what you’re trying to achieve from just a few words, makes smart
decisions on your behalf, and delivers results that are often even better than
you imagined.
Unlike
point solutions focused on individual functions such as advertising, analytics
or inventory management, Kopa.ai takes a broader approach across the entire
e-commerce operation. Under the hood, the company is developing proprietary
systems for structuring business knowledge, managing operational context and
orchestrating specialised AI agents at scale.
The
newly raised funding will be used to further develop the company’s core AI
infrastructure, improve the intelligence and reliability of its agents, and
expand its go-to-market efforts.